Store ownership · Website operations · Marketplace management

Shopify & E-commerce Operations Portfolio

Hands-on store ownership experience across Shopify, self-hosted e-commerce websites, SEO-led content operations, and Etsy marketplace management.

View Shopify Experience View Live Projects

Portfolio structured around the employer’s requested criteria.

Shopify store operatedRole and responsibilitiesAchievements and metricsOperational issues resolvedShopify apps and tools

01 · Professional overview

An owner’s view of store operations

I have hands-on experience setting up and operating my own Shopify store as the store owner and e-commerce operator. My work included store structure, product and collection management, storefront content, basic theme customisation, SEO planning, app evaluation, and operating-cost assessment.

The Shopify business remained at an early validation stage and was not scaled into a high-volume store. I therefore focus this portfolio on the operational work I personally completed rather than overstating revenue or conversion results.

I later expanded this experience by independently developing and managing Higuppy.com, TemplyStudio.com, and two Etsy shops.

Actual hands-on ownership experience — not agency or observer experience.

02 · Primary experience

Shopify store experience

Direct ownership across storefront setup, merchandising, content, applications, customer journey, and operating-cost decisions.

SHOPIFY

Store Owner & E-commerce Operator

The store was operated during an early business-validation stage and was not scaled into a high-volume operation.

Store nameTemplystudio
Store URLhttps://7drkff-0c.myshopify.com/
Store statusTrial completed · Early validation stage
Operating period1-month Shopify trial
Product typeDigital products
Screenshot gallery2 verified Shopify screenshots included

Responsibilities personally completed

  • Set up the Shopify storefront structure.
  • Created and managed products, variants, and collections.
  • Organised menus, navigation, and customer-facing pages.
  • Prepared product titles, descriptions, images, and pricing.
  • Customised storefront sections using Shopify Theme Editor.
  • Evaluated Shopify applications based on functionality, cost, compatibility, and performance impact.
  • Planned SEO content and potential traffic-acquisition channels.
  • Reviewed the store from a customer-journey and usability perspective.
  • Assessed operating costs against the business-validation stage.

03 · Achievements & metrics

Verified operational outcomes

The framework is ready for confirmed counts. Unverified figures are deliberately left visible as placeholders.

01Approximately 50

Products created

024

Collections structured

03Add verified figure

Store pages developed

04Add verified figure

Product descriptions written

055 verified

Shopify apps installed or used

06Add verified figure

SEO topics planned

072

Websites currently managed

082

Etsy shops currently managed

09Add verified figure

Listings managed across platforms

INTEGRITY NOTE

Commercial metrics context

The store remained in an early product and business-validation stage. Revenue, CVR, and AOV were therefore not representative of a mature operation and are not presented as headline achievements.

Verified information only — no inflated performance claims.

04 · Operational improvement case study

Matching platform cost to the business stage

01

Challenge

The Shopify store was still at an early validation stage, while platform and application subscriptions created recurring fixed costs before traffic and order volume had reached a sustainable level.

02

Analysis

I reviewed the store’s operating costs, technical requirements, expected traffic sources, content needs, and long-term development plan.

03

Action

I decided to move part of the operation to self-hosted infrastructure. I set up and managed websites using VPS hosting, WordPress, and WooCommerce, giving me greater control over hosting, functionality, content, and SEO.

04

Result

  • Reduced dependency on recurring platform subscriptions.
  • Increased control over hosting and site configuration.
  • Created greater flexibility for SEO and educational content.
  • Built a lower-fixed-cost environment for testing business ideas.
  • Developed deeper website-management and technical-operating experience.
  • Continued applying Shopify principles to merchandising, product presentation, customer experience, and conversion planning.

This was a business-stage and cost-efficiency decision, not a limitation in my ability to use Shopify.

05 · Broader operations

Supporting E-commerce Experience Outside Shopify

Independent projects that extended the same operating discipline across self-hosted stores and marketplaces.

01

Higuppy.com

Owner & E-commerce Website Operator

  • VPS and website management
  • WordPress and WooCommerce configuration
  • Product-category structure
  • Product-page creation
  • Shipping and live-arrival information
  • Customer-support policies
  • Guppy-care educational content
  • Mobile user-experience improvement
  • SEO topic clusters and organic-traffic planning
  • Conversion and customer-journey planning
Visit live website
02

TemplyStudio.com

Owner & Digital Product Store Operator

  • Digital-product presentation
  • Product-page development
  • Product categorisation
  • Pricing and offer structure
  • SEO content planning
  • Store policies and customer guidance
  • Website and hosting maintenance
  • Organic-search and marketplace expansion planning
Visit live website
03

Etsy marketplace operations

Etsy Shop Owner & Marketplace Operator

DaisyFlowDigitalhttps://www.etsy.com/shop/DaisyFlowDigital

Templystudioshttps://www.etsy.com/shop/Templystudios

  • Product and market research
  • Keyword and competitor research
  • Listing creation
  • Titles, descriptions, tags, and categorisation
  • Product imagery and mockups
  • Digital-file preparation
  • Pricing and positioning
  • Customer communication
  • Listing optimisation
  • Cross-platform product planning

These projects demonstrate broader e-commerce operating experience and are not presented as Shopify stores.

06 · Apps & tools

Tools used across the operating workflow

Grouped by practical use. No artificial proficiency percentages or unverified application names.

Shopify

Shopify AdminProducts and VariantsCollectionsNavigation and PagesShopify Theme EditorDiscounts and PromotionsOrders and CustomersShopify AnalyticsApplication Installation and Evaluation

Website operations

WordPressWooCommerceVPS hostingaaPanelDomain and DNS managementElementorGutenbergBasic HTML and CSSWebsite maintenance and troubleshooting

Marketing and marketplace

Google Search ConsoleGoogle AnalyticsCanvaEtsy Seller toolsKeyword researchCompetitor researchSEO content planningAI-assisted content and workflow tools
SHOPIFY APPLICATIONS

Application records

Replace only with applications personally evaluated or configured.

App namePurposePersonally configuredProficiency
Digital ProductsDigital-download deliveryInstalled for the digital-product fulfilment workflowHands-on setup
Shopify FormsCustomer information captureInstalled and evaluated during storefront setupWorking familiarity
Printify: Print on DemandPrint-on-demand product workflowInstalled to evaluate product and fulfilment optionsWorking familiarity
Shopify ChatGPT MCP AppAI-assisted Shopify workflow testingInstalled for workflow and integration evaluationHands-on evaluation
MessagingCustomer communicationInstalled for store messaging operationsWorking familiarity

07 · Evidence gallery

Verified operating evidence

Shopify, WordPress, Etsy, and Search Console screenshots showing tools and environments personally operated. Private revenue details are redacted.

Closing summary

My Shopify experience comes from owning and directly operating a store, including product management, storefront setup, content, SEO planning, application evaluation, and operating-cost decisions.

While the Shopify store remained at an early stage, I continued developing these capabilities through two independently managed websites and two Etsy shops. This experience has given me an owner’s understanding of how products, content, technology, traffic, customer experience, and operating costs work together in an e-commerce business.

ContactVisit HiguppyVisit Temply Studio

08 · Contact

Let’s discuss hands-on e-commerce operations

Available for e-commerce operations opportunities in HCMC or remote.

email
trongnghia0805@gmail.com
phone
+84971850805
location
HCMC / Remote